This animation has been reformatted for the web.

The buyer needed to see how this machine worked. Although the motions are simple, it was a difficult concept to get across to buyers. Sketches and talking were not working. The buyer sees this and quickly understands how this works.
This has been put to CD's and sent out as part of a promotion kit.
We also used this on their web site. It has been very effective.
You can see this animation on Lift N Store's web site: www.liftnstore.com